Our brands

Cloettas historia

Cloetta has been crafting sweet moments for more than 160 years, and we take great pride in our rich history and beloved brands. Our purpose, “We believe in the Power of True Joy,” reflects our ambition to brighten everyday moments by offering delicious products that bring people joy and happiness. With our leading position in the Swedish confectionery market, Cloetta offers a wide and diverse range of well‑known brands across chocolate, candy, and pastilles. Our portfolio features many beloved favorites, along with an extensive selection of pick‑and‑mix candy enjoyed by consumers of all ages.

Today, Cloetta is one of Northern Europe’s top confectionery companies, with strong market positions in Sweden, Finland, Denmark, Norway, the Netherlands, Germany, and the United Kingdom. Our products reach more than 50 countries around the world, sharing joy with millions of people every day.