Purpose & Values

Cloetta’s purpose, “We believe in the Power of True Joy,” reflects our ambition to enrich the everyday lives of our consumers and bring them those extra moments of joy that brighten daily life.

We offer strong, well‑loved brands and a wide assortment of pick‑and‑mix candy. As part of Cloetta, you become a contributor to an innovative and sustainable food value chain where consumers are always at the center.

At Cloetta, we place strong emphasis on our four core values, which guide how we work and act, both internally and externally. These values are Focus, Passion, Teamplay, and Pride.

Focus
We prioritize what is relevant and best for our consumers and for Cloetta. We keep things simple, with clear goals and a commitment to delivering on our promises.

Passion
We dare to dream big, have fun, and view challenges as opportunities. With positive energy, we learn, improve, and succeed—all to ensure the best possible consumer experience.

Teamplay
As “One Cloetta,” we work together and take shared ownership to achieve our common goals. We help each other grow, grounded in trust and respect.

Pride
We show pride in the true joy we bring to our consumers’ lives. We take pride in our own contributions, recognize the great work of others, and celebrate success.