Cloetta Juleskum
Cloetta started making Christmas foam candies all the way back in 1934, so the earliest versions of what would become Juleskum have been around for nearly a century. However, it was not until 1967 that the iconic foam Santa's took on the look and flavor people recognize today. For more than 50 years, Cloetta’s Juleskum has kept the same classic recipe, becoming one of Sweden’s most beloved holiday treats.
The fluffy foam Santa's are a favorite during the Christmas season, but they’re just as fun to enjoy anytime you want a little boost of holiday spirit. Since 2011, it’s even become a tradition to release a special limited‑edition flavor each holiday season, but the original has never changed; the classic Juleskum bag is filled with soft, pink Santa candies with white beards and a sweet strawberry taste. It wouldn't be Christmas without Juleskum!