Malaco
Malaco was founded in Malmö, Sweden, in 1934, and today it’s one of the country’s most beloved candy brands. With a wide range of products, Malaco offers something for every taste and every age. New flavors and innovations appear regularly, while long‑time favorites remain staples in Swedish candy culture. Fans can enjoy iconic treats like Gott & Blandat, Fizzypop, PimPim, and the famously intense Djungelvrål. Malaco candies come in bags, boxes, and single pieces, making them an easy grab‑and‑go treat for any moment. Whether it’s enjoyed on a road trip, at the movies, or as a weekend indulgence, Malaco brings a little sweetness to every occasion.
In 1957, after a large — and ethically questionable — national study, Swedish health authorities introduced a new recommendation: candy should be eaten only on Saturdays. This sparked the uniquely Swedish tradition of lördagsgodis, or “Saturday candy.” With its wide assortment of sweets, Malaco makes it easy to enjoy that “Saturday feeling” any day of the week. From sour and extra‑sour to salty and sweet, the lineup includes favorites for every preference and every generation.
Which Malaco candy do you reach for first?
Malaco notables
1934
Malaco was founded in 1934 and became Sweden’s first licorice company. Today, Malaco offers a wide selection of candies, chocolates and pastilles.
1979
The consumer favorite “Gott & Blandat” got its name because the contents of the bag could vary depending on what had been produced in the factory at the time.
1982
The beloved licorice “Djungelvrål” is launched.
Did you know...
... The name “Malaco” is derived from the initial syllables of Malmö Lakrits Compani; Ma-la-co